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NEW YORK Kimberly-Clark is adjusting its marketing-agency model and no longer developing ad programs built exclusively around 30-second TV spots.
With this new approach in mind, K-C has selected Naked Communications as its communications planning agency.
Naked, New York, will work with the client to better integrate the efforts of all of its agency partners in developing media-neutral marketing ideas, communications plans and channel strategies for K-C’s consumer brands, including Huggies, Kleenex, Scott, Pull-Ups, Cottonelle, Viva, Depend and GoodNites.
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