Kimberly-Clark Search Extends Beyond Roster

Kimberly-Clark is looking beyond its agency roster to find a global shop to handle its estimated $30 million global feminine hygiene ad account.
George Ker, an advertising services executive at the $18 billion packaged goods company, sent out letters to several nonroster shops inviting them to participate in an “exploratory” review, said sources.
Last week, Ker confirmed that he had issued correspondence to agencies. He referred questions to the company’s corporate offices in Dallas.
Ogilvy & Mather’s Chicago and New York offices, which handle Kotex, New Freedom and other feminine hygiene brands in the U.S.