Kimberly-Clark: Consumer Cutback Hurt Q1 Sales

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Kimberly-Clark saw first quarter income drop 9.5 percent, but the packaged goods maker said it’s hopeful that value messaging and marketing efforts behind new products—such as Huggies Pure & Natural—will help drive future sales.

In reporting Q1 fiscal 2009 results today (Wednesday), K-C said net sales dropped 6.6 percent to $4.49 billion. Its professional segment was hit the hardest, with net sales down 14.5 percent. The recession also bit into K-C’s personal care and consumer tissue segments, with net sales down 3.4

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