Kids, Teens Connect With Web

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Children represent one out of five at-home Web surfers, according to a recent study from Nielsen/NetRatings.

More than 27 million individuals between the ages of 2 and 17 logged on from home in September, the New York-based research firm found. Among that population, 12 million were 2- to 11-year-olds, while nearly 15 million were 12- to 17-year-olds.

The disparate tastes of the teen and pre-teen age groups continue to manifest themselves on the Web.



AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in