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Kids and teens encounter far less advertising than do adults as they surf the Web, according to a new report issued by Nielsen Online.
The data appears to buck conventional wisdom that the younger, social networking and instant messaging-loving generation is constantly bombarded by banner ads.
Nielsen’s analysis found that kids 2-11 endure the lowest level of ad clutter on the Internet, while the 12-17 group experiences the second lowest level, based on the company’s new “clutter expose” metric for online advertising.
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