Kids Dreamed Up a Dozen Stunts That WestJet Then Livestreamed for Its Christmas Campaign

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This time of year, airports are magical winter wonderlands where holiday wishes come true. Right?!

WestJet certainly went all out to make it so, turning to Canadian youngsters for yuletide notions that helped inform its 2017 holiday campaign.

The Canadian carrier’s previous memorable year-end spots have included placing special presents on a baggage carousel; completing 12,000 “mini miracles” in 24 hours; and bringing joy to folks in Fort McMurray, Alberta, whose lives were devastated by wildfires.

For this year’s “12 Flights of Christmas” extravaganza, WestJet climbed into the seasonal stratosphere, staging a dozen creative, colorful and (in some cases) celebrity-driven stunts at airports across the Great White North.

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