Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
The California Milk Processor Board’s “Got milk?” campaign gets a little more colorful this week.
Three new billboards via Goodby, Silverstein & Partners are going up throughout California. The ads feature Hispanic, Asian American and African American children. All of the kids are pictured after eating sweet concoctions like jelly doughnuts and cupcakes.
The goal of the ads is to celebrate California’s diversity and show that the desire for a cold glass of milk crosses all ethnic backgrounds.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in