Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Kia introduced the Forte compact sedan last week with a campaign from David & Goliath, Los Angeles, that positions the automaker as a “pioneer” and the car as “the first of its kind.”
The campaign, which includes TV, print, outdoor and digital advertising, as well a social networking effort to follow, spotlights the car’s standard inclusion of features usually reserved by other manufactures for larger, more expensive models.
A 30-second commercial shows a Forte circled by screens projecting images of historical footage of early engine development, speed tests and a modern-day concert.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in