Following Volkswagen earlier today, and Audi and Hyundai yesterday, two more automakers released their 2014 Super Bowl spots Tuesday—with Toyota rolling out its 60-second ad with the Muppets and Terry Crews, and Kia unveiling a 90-second version of its in-game :60 featuring Laurence Fishburne reprising his role from The Matrix.
The Toyota spot, "Joyride," from Saatchi & Saatchi in Los Angeles, promotes the 2014 Highlander and Disney's upcoming film Muppets Most Wanted.
Kia's ad, titled "The Truth," by David&Goliath, pushes the K900 luxury sedan. It features Fishburne faux belting out Puccini's "Nessun dorma" aria, made famous of late by Paul Potts on Britain's Got Talent a few years back. It's also destined to be among the most fireworksy spots this year.
See both ads below.