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NEW YORK Kia Motors America has unveiled a new campaign for its Sedona minivan.
Three 30-second spots from davidandgoliath in Los Angeles tout minivan safety by showing daily mishaps involving kids in a house and yard from the perspective of a hand-held video, cutting to beauty shots of the Sedona in front of upscale homes.
One spot shows kids running rampant in a living room until one crashes over a couch, upturning a lamp. Another presents a woman with her kids at the zoo.
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