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LOS ANGELES Following a campaign that suggested its spokesman with a bullhorn was a political activist, two current TV spots for Kia Motors America running through the holidays spoof conservation pitches, according the company’s vice president of marketing.
“While everyone is yelling deal, deal, deal, we’re using the spokesperson to speak to the consumer in a humorous, direct way,” said Ian Beavis at Kia in Irvine, Calif. “I think ‘saving the greenbacks’ is something that we all want to do.”
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