Kia Keeps Its Sense of Humor via Davidandgoliath

Kia Motors America takes its usual tongue-in-cheek approach to announcing a new 10-year/100,000-mile “long-haul warranty” in a multimedia campaign from Davidandgoliath here.
Declaring “There’s enough surprises out there,” the effort is anchored by two TV spots that show Kia owners in humorous jeopardy from an inflatable raft and a dog with a grudge.
One commercial features a dog romping in the park. At his owner’s call, he runs up to her Kia Sephia with the top of a wedding cake in his mouth, followed by an angry mob led by a bride and groom.