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LOS ANGELES Kia Motors America launches a broadcast campaign this week introducing its first large sedan, the Amanti.
The effort, from independent shop davidandgoliath in Los Angeles, comes as the client attempts to move its brand up-market and target a more affluent audience than in the past. The campaign is aimed at consumers in their mid-40s to late-50s with household incomes of $75,000 to $90,000. It eschews the humor of past campaigns for a more serious tone.
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