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Elizabeth Grady has selected Kelley Habib John Integrated Marketing to craft a campaign positioning the client as a leader in the salon niche.
The Medford, Mass.-based skin- care company tapped Kelley Habib John following a review of undisclosed agencies. Initial spending will be $500,000-1 million, agency officials said, but the budget may grow significantly as the client looks toward regional expansion.
The upcoming advertising campaign will be the company’s first in recent years; Elizabeth Grady has relied primarily on word of mouth to bring clientele to its 25 salons in New England and New York.
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