K&H Prexy Wins Lifetime Award

LOS ANGELES-For veteran adman Pasquale (Pocky) Marranzino Jr., Valentine’s Day brought more than flowers and candy. It brought the award of a lifetime.

Marranzino, who has been president of Karsh & Hagan in Denver since 1985, was recognized Feb. 14 with the Denver Advertising Federation’s 2000 Silver Medal Award. The award honors a lifetime of service in the advertising business and in the advancement of community ideals.

“It’s like the Oscars, like winning a lifetime achievement award in film,” an elated Marranzino said after accepting the award. “It’s nice. It’s very nice.”

In addition to running what Denver Ad Fed ambassador Willa Brown called “one of the most successful agencies” in town, Marranzino has been active in the ad community. He was chairman of the Ad Fed in 1989-90; the group’s Professional of the Year for 1990-91; the American Advertising Federation Club’s President of the Year; chairman of the Rocky Mountain Council of the American Association of Advertising Agencies; and governor of the 4A’s Western Region. He has also worked as an advertising instructor at the University of Denver.

In the course of his career, Marranzino has worked for clients including McDonald’s, the Colorado Lottery, Colorado National Banks and Frontier Airlines.

Though receiving a lifetime achievement award can often seem like the culmination of a career, Marranzino doesn’t see it that way. “This is only one award in a lifetime,” he said. “It’s all about the journey, not the end.”