KFC and Wieden + Kennedy's wacky search for the perfect Col. Harland Sanders continues, this time with comedian Jim Gaffigan.
During Sunday's Super Bowl pregame broadcast, KFC will run a 30-second commercial called "Dream." In the new spot, Gaffigan wakes up from a nightmare in which Macdonald steals his identity (and credit for the launch of the chain's Nashville Hot Chicken).
"Only I can introduce KFC's delicious new hot chicken," Gaffigan says in the ad. Later this month, a follow-up spot, "Nightmare," will launch.
Unlike KFC's previous work, the brand may have finally found its pitchman in Gaffigan. Food is a common theme in the comedian's sketches, and his stand-up work often riffs on brands like McDonald's, Hot Pockets and Domino's. Gaffigan's book, Food: A Love Story, was also published last year.
Check out KFC's previous work with Macdonald and Hammond below: