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NEW YORK Coors’ Keystone Light is viewing a channel on Break.com to collect user-generated videos of “unsmooth” moments.
The push, which begins today and runs for three months, will establish a Keystone Unsmooth channel on Break. The site’s editors will populate the channel with user-submitted clips that show awkward situations, such as a guy trying to show off on his motorbike, only to fall over. The channel supports Keystone’s “Always smooth, even when you’re not” campaign, crafted by Interpublic’s DraftFCB.
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