KeyBank Urges Customers to Save

CHICAGO KeyBank is urging consumers to create their own “save days” in a new campaign from Cramer-Krasselt.

The effort, which launches this week, includes two 15-second television spots, print and out-of-home advertising. A print ad begins: “One day a week, (doesn’t matter which day, just pick one), let’s try not to spend any money. Let’s take the $1.79 we save here and the $3.50 there and put it in savings. It’s just a little bit now, but over time, a little bit adds up.”