Ketchum Wins Domino’s PR Duties

CHICAGO Domino’s Pizza has selected Omnicom Group’s Ketchum to handle its public relations after a review, according to the company.

Ketchum will work to build consumer awareness of the Ann Arbor, Mich., company’s products, services, marketing initiatives and sponsorships including Nascar. The review began in June with a list of 30 agencies, according to client executives. Three undisclosed finalists made presentations.

“During this process, we had the opportunity to work with a number of very talented agency teams, but in the final analysis, Ketchum’s was by far the most on-target,” said Lynn Liddle, Domino’s executive vice president of communications and investor relations, in a statement. “Ketchum came to the table with a deep understanding of what we are looking to achieve as a brand, and brought with them some very unique and innovative ideas that will help us get there.”

The business will be handled out of Ketchum’s Chicago office. Fees have been estimated at $500,000 [Adweek Online, July 19].

Domino’s incumbent PR agency, independent Vorhaus & Co., resigned the account after founder Robbie Vorhaus shuttered his agency to become a full-time consultant. Domino’s lead creative agency is WPP Group’s J. Walter Thompson in New York.