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BOSTON Mark Malinowski will help tie in entertainment marketing with other Ketchum Public Relations’ activities in his new role as director of entertainment marketing at the Omnicom shop.
For the past three years, Malinowski has built Ketchum Entertainment Marketing from the ground up, overseeing product placement, entertainment public relations, promotional tie-ins and celebrity endorsements deals for various clients. Malinowksi began the division in 2000 with vice president Tom Freydl, who will take over his duties as senior vice president, director of Ketchum Entertainment Marketing.
“That
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