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BOSTON Kerri Martin, one of the auto industry’s most influential marketers in recent years, has joined Coda Automotive as the first chief marketing officer at the maker of electric cars and batteries.
Kevin Czinger, client president and CEO, said in a statement that Martin would be instrumental in crafting “a fully-integrated, customer-centric Coda brand experience.”
Her initial task will be overseeing the launch of Coda’s four-door, five-passenger electric sedan in 2010.
Coda’s deal with New York’s Droga5 for initial identity work and branding expires at month’s end.
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