Kerker Warms To Cool Celebs For Sub-Zero

Minneapolis’ Kerker Marketing next month will launch a $2 million campaign for Sub-Zero refrigerators that emphasizes the “mystique” of the upscale brand.
The print campaign, unveiled to distributors and builders this month, uses photographs of such past notables as Frank Lloyd Wright, Mae West and Amelia Earhart to sell the brand of customized refrigerators.
“It’s quintessential people for the quintessential refrigerator,” Terry Longville, Kerker vice president and account supervisor, said of the unconventional celebrity choices. Headlines for the print campaign include, “Take care of the luxuries and the necessities will take care of themselves,” which appears with the photo of Frank Lloyd Wright, and “Because I want to,” accompanying the photo of Amelia Earhart.