Kerker Gets Fresh for Johnsonville

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

CHICAGO Kerker appeals to the freshness fanatic in everyone in Johnsonville’s first broadcast advertising specific to its Italian sausages that breaks next week.

In one spot from the Minneapolis independent agency, a woman searches for a fresh tomato in a grocery story by sniffing it, only to be embarrassed when caught in the act by a store employee. She is later seen searching for the freshest date on a milk carton, and exchanges a head of lettuce in her cart for one from the stock boy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in