Kentucky Bites Back

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

There’s that great line in Jaws when Richard Dreyfuss says, “I’m not gonna waste my time arguing with a man who’s lining up to be a hot lunch.” Well, Doe-Anderson, new found purveyor of shark-attack humor, could be excused for feeling that way about two Kentucky TV stations.

To promote an aquar ium in Newport, Ky., close to Cincinnati, the shop created a TV spot giving a fictional “special report” of a shark attack in the Ohio River.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in