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LOS ANGELES Sonoma County vintner Kendall-Jackson has named independent Open Minds as its creative and media agency after a summerlong review, the client confirmed.
The assignment would mostly involve print work, said Ruth Souroujon, vice president of marketing at the Santa Rosa, Calif., winery, and involve “A taste of the truth” campaign that would “play off the maverick reputation” of proprietor Jess Jackson, giving oenophiles an intimate portrait of his philosophy. The company is launching a new capsule package with copy and signature for its flagship brand Vintner’s Reserve in October and will introduce the Highland Estates “micro-cru,” according to Souroujon.
Souroujon
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