Kemper Insurance Looks at 8

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Agency Search Follows Company’s Split With Chicago PR Shop
CHICAGO–Executives from the Kemper Insurance Companies will visit the offices of eight Midwest shops that the company is considering for its $10-12 million advertising account.
The Long Grove, Ill., client is looking for a full-service agency to handle creative, media and planning. Incumbent agency Kemper Lesnik Communications, primarily known as a public relations firm, withdrew in the preliminary stages of the review. The Chicago PR shop, which is not related to the insurer, had contracted outside for some of the creative as well as for media buying.
Chicago consultant Jones-Lundin Associates is handling the review.
The company will narrow its review to three finalists and make a decision by the end of May, said client representative Jeff Moder.
The search was prompted in part by the arrival of Joel Borgardt, a new vice president of marketing who started with the client early this year.
“We’re just taking...








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