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Charged with integrating marketing services for major accounts such as FleetBoston Fi nancial and CVS, Kelly Mahoney joined Hill, Holliday, Connors, Cosmopulos last week as executive vp of relationship marketing.
In the long term, Mahoney said she intends to “build business across several marketing organizations” inside the agency, positioning its interactive, direct, media and database/CRM offerings to new and prospective clients.
Mahoney most recently served as senior vp, chief marketing officer for the e-commerce division of Framingham, Mass.-based
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