Kelly Lowell Goes It Alone

Ex-Reebok Executive Shapes Sam & Libby Revival
BOSTON–After spending a majority of the past 11 years with Reebok International, most recently as group director of advertising, Kelly Lowell has formed Lowell & Co., a startup that specializes in providing clients with “ˆ la carte” advertising services.
Lowell plans to assemble research, media and creative teams on a project basis for New England clients that can afford national ad campaigns but do not want the hassle and expense of keeping a full-service agency on retainer, she said.
Working alone out of a home office in South Natick, Mass.,