Kellogg's Cereals Deliver Healthy Sales

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Kellogg today (Thursday) reported that first quarter net earnings rose 2 percent to $321 million, up from $315 million last year. The company attributed much of the growth to its North American cereal sales, which rose 6 percent during the quarter.

Frosted Mini-Wheat Little Bites, Special K Blueberry and Jumbo Rice Krispies were among the best performing brands, CEO David Mackay said during today’s earnings call. The category, which is susceptible to private label, saw sales accelerate in “the back half of last year,” he said.

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