Kellogg Won't Renew Phelps' Contract

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK On the heels of Michael Phelps’ now famous bong hit photo, Kellogg has decided not to renew its contract with the Olympian after a six-month stint.

The company confirmed the decision via e-mail late Thursday: “Michael’s most recent behavior is not consistent with the image of Kellogg. His contract expires at the end of February and we have made a decision not to extend his contract,” Kellogg rep Susanne Norwitz wrote.

Phelps appeared on special-edition boxes of Kellogg’s Frosted Flakes, Corn Flakes and Rice Krispies Treats Marshmallow Squares following his winning streak at the Beijing Olympics last year.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in