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NEW YORK — In it’s first permanent-product rollout under a deal with Disney, Kellogg will unveil an $18 million integrated national push to launch in mid-January a trio of cereals featuring Disney characters Winnie the Pooh, Mickey Mouse and Buzz Lightyear. Hunny B’s (Pooh), Magix (Mickey Mouse) and Buzz Blasts cereals are being touted in sales materials as the “biggest kid brand advertising launch in 2002.”
TV and print, in titles such as Ladies Home Journal and USA Today, will break in February via Leo Burnett, Chicago.
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