Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Kelliher Samets Volk has launched two distinctly different print campaigns for the Whiteface Mountain ski resort.
“We have a challenging ski area, and we are a very popular tourist destination, so our goal was to appeal to both families and skiers,” said Dirk Gouwens, director of marketing for the Lake Placid Visitors Bureau, which administers Whiteface Mountain. “We have two different messages.”
One execution seeks to convey the beauty and serenity of the Whiteface experience. It includes an ad showing snowy mountain peaks and the tagline, “A threat to Imax Theaters everywhere.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in