Kelley Habib Turns Pivotpoint




Print, Direct On Tap for Software Provider
BOSTON–Kelley Habib John Integrated Marketing has added Pivotpoint following a review.
The Boston shop will create print ads, direct marketing executions and public relations programs for the Woburn, Mass.-based provider of business software used to manage financial, manufacturing and customer data.
Ads will break in the next few months, with KHJ handling media planning and placement. Billings will likely be in the low seven figures, said agency president Judy Habib.
KHJ defeated TFA/Leo Burnett Technology Group, Boston, in the final round of a review to win the business; there was no incumbent, Habib said.
The win is key for KHJ because the client will make use of the 45-person shop’s menu of integrated services, Habib said. “They see us as a marketing partner.”
Pivotpoint chief executive Steve Haley, in a statement, praised “the wealth of knowledge and industry experience KHJ brings to the table.”
After minimal growth in 1998, KHJ has stepped up new business efforts in recent months. The shop added national ad chores for commercial real estate firm Grubb & Ellis Co., launching a print-based campaign targeting senior executives who make multimillion-dollar real estate decisions [Adweek, July 26].