Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Print, Direct On Tap for Software Provider
BOSTON–Kelley Habib John Integrated Marketing has added Pivotpoint following a review.
The Boston shop will create print ads, direct marketing executions and public relations programs for the Woburn, Mass.-based provider of business software used to manage financial, manufacturing and customer data.
Ads will break in the next few months, with KHJ handling media planning and placement. Billings will likely be in the low seven figures, said agency president Judy Habib.
KHJ defeated TFA/Leo Burnett Technology Group, Boston, in the final round of a review to win the business; there was no incumbent, Habib said.
The win is key for KHJ because the client will make use of the 45-person shop’s menu of integrated services, Habib said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in