Kelley Habib Hires Marketing Veteran To Oversee Its Newly Created Cultural Tourism Division

As part of an ongoing effort to reshape itself as a generalist agency, Kelley Habib John Integrated Marketing has formed a cultural tourism division.
The Boston shop has hired veteran museum and tourism marketer Clementine Brown as director of the recently created unit and last week announced a trio of assignments.
The new division will promote the Essex County Heritage Area as a tourist destination both inside and outside Massachusetts. It will also help launch and publicize School, a photo-essay published by Little Brown & Co. in Boston, and direct promotional activities for Vose Galleries in Boston, one of the nation’s oldest art dealerships and studios.
The projects are worth more than $1 million in combined annual billings, though it is unlikely that the Little Brown and Vose assignments will generate media advertising, according to agency president Judy Habib.
For School, Kelley Habib will arrange speaking engagements for the author, Robert Coles, as well as exhibitions where photos from the book may be put on display.
“We’re going after more of a consumer orientation,” said Habib, whose agency has been typecast as a technology and banking specialist. The desire to enhance her shop’s profile and the fact that she had long wanted to team with Brown led Habib to devise a plan to make tourism-related marketing a separate discipline at the agency. “I’ve known of her work for years,” Habib said of Brown, “but we’ve never really worked together” until now.
After starting her career with N.W. Ayer in New York, Brown moved to Boston, where, during a 12-year tenure at Arnold & Co., she became the first woman vice president of a Hub agency.
Brown later served for 20 years as director of marketing and public relations for the Museum of Fine Arts in Boston. For the past several years, she has lived in Florida, overseeing promotional efforts for museums in St. Petersburg and Ft. Lauderdale.