Keiler Unlocks Stanley Works' Door of Innovation

Keiler & Co. has launched advertising for the WelcomeWatch Door, part of a year-long business-to-business campaign promoting tool innovations from The Stanley Works.
“Their goal is to have 25 percent of [annual] income come from new products,” said Mel Maffei, executive vice president of Keiler, Farmington, Conn. Overall Stanley spending at Keiler is expected to be in the low seven figures, said Maffei.
The doors, which have just begun shipping to suppliers of home building materials nationwide, feature a keyless security lock and lighting system activated by a small, handheld device.