Keiler Effort Merges Print and New Media: Sikorsky Gets Mileage From Small Ad Budget

To stretch Sikorsky Aircraft’s advertising dollars, Keiler & Co. turned to the Internet.
For the first time, the Farmington, Conn.-based agency has combined traditional print advertising and the electronic medium in an ad campaign, said Don Wilson, Keiler’s vice president of operations.
“[Sikorsky] is a government contractor to a large extent, and they don’t have a large amount of money to spend on advertising. So we brainstormed on how to solve their problem and get the message out,” Wilson said.