Keiler Breaks Print Campaign for Electric Boat

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The latest ads from Keiler & Co. for Electric Boat tap into the minds of the people responsible for making the client a leading manufacturer of nuclear submarines.

Dubbed “People of Electric Boat,” the campaign includes five print ads featuring workers at the Groton, Conn., unit of General Dynamics.

“There are so many amazing things they do at Electric Boat,” said account manager Greg Rose, referring to all the operations needed to keep the boats running safely and effectively.



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