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Visitors may come to the Oregon Zoo to see the polar bears and monkeys, but according to a new pro bono campaign from Cole & Weber/Red Cell, it’s the animals that are getting your money’s worth.
To attract more weekend visitors to the zoo, the Portland, Ore., agency chose to explore the possibility that a zoo visit is an “inter active experience” with “communication, a connection” between animals and humans, said copywriter Jim Elliott.
Two TV spots tagged, “Watch us watch you,” take viewers behind the glass to show the zoo from the animals’ perspective.
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