Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
This summer, NextJet began test marketing its first advertising campaign in Houston and Dallas with the tagline, “The fastest package delivery system in the world.”
The Dallas-based startup plans to outdo other carriers by offering same-day national door-to-door package delivery. NextJet has ambitiously assembled a network of 250 courier services to this end, combined with shipping agreements with 10 of the nation’s largest airlines.
“The campaign is positioning us as a solution service for business and individuals,” said NextJet vice president of marketing and planning Brent Hudspeth.
A 30-second television commercial, produced by Tractorbeam in Dallas, shows a businessman receiving crucial documents prior to a meeting and a fashion designer getting fabric with which to complete a design.
Radio and billboard are also part of the campaign.
“We would like to get where we see NextJet becoming a universal term,” said Hudspeth.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in