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Cheez-It Extension Gets $10 Mil. Campaign
CHICAGO–Keebler this week launches a marketing effort for the first extension of its Cheez-It snack crackers.
The company has set a $58 million marketing budget for the introduction of Cheez-It Heads and Tails, an extension of the Cheez-It brand that will be targeted to kids. Of that total, $10 million will fund media advertising, including a 30-second TV spot that breaks today on Nickelodeon, Cartoon Network and other kid-focused cable programming.
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