NEW YORK – Keebler Co. will juice up its tie-in with Nickelodeon by sponsoring a 30- to 35-city tour of two new shows, Nick Guts and Nick Arcade. The two may expand the partnership with other promotions, and Keebler is considering advertising on the cable network. The cookie and cracker marketer last year picked up sponsorship of Double Dare, touring 22 markets, from Ralston Purina Co.’s Double Chex.
Copyright Adweek L.P. (1993)
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