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BOSTON–PreVision Marketing has been retained to provide direct marketing and database support to Stride Rite’s Keds division.
PreVision, Lincoln, Mass., was selected by the Lexington, Mass. Client for the new assignment following a review of undisclosed agencies and will help Keds launch six new retail stores in 2001.
The budget was not disclosed but sources pegged spending in the mid-seven figures.
Toth Brand Imaging, Concord, Mass., continues to handle Keds media advertising account and is not affected by PreVision’s selection.
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