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Keating Magee has launched Pure Placement Media and hired veteran buyer Holly Edgerton McCollum to lead the new operation.
The full-service agency unbundled its media division just weeks after another New Orleans shop, Media Direct, closed its doors. McCollum, former executive vice president at Media Direct, brings with her a client list that includes Wilks Broadcasting and Boudreaux Fine Jewelers.
“There’s an opportunity in this market for a media-buying service, and we already have excellent resources,” said chief executive officer Jennifer K.
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