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Having already expanded south into Atlanta earlier this year, Kirshenbaum Bond Senecal + Partners now turns north, toward Canada.
The New York-based MDC Partners shop has joined with sibling Allard Johnson to form KBS+P Canada. This gives the brand a 100-person presence in Toronto and Montreal. The Allard Johnson name will cease to be used. Key clients include Subway, Church & Dwight, Purdue Pharma and Merck.
Another MDC shop, Crispin Porter + Bogusky, made a similar move this summer, absorbing
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