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NEW YORK – With $80 million in new billings, Kirshenbaum Bond & Partners has already made 1998 its most successful year to date. As a result, the New York shop will make about 30 new hires and elevate two staffers to vice president.
The growth spurt follows a mediocre 1997, in which billings and revenues each grew less than 10 percent and the shop lost five clients. Although busy on the new business front, the agency won just seven of 14 pitches.
Five months into 1998, Kirshenbaum already has eight new clients: Liberty Mutual; 1-800-Flowers; Efamol Nutraceuticals; Centraal; N2K Music Boulevard; Kaplan Educational Centers; Coca-Cola, for which it will do unspecified project work; and an unnamed West Coast client.
Co-founder Jonathan Bond attributed the success to cohesiveness among the managing partners.
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