KB+P Seeking New Buzz In S.F.

Since its beginnings in 1997, Kirshenbaum Bond + Partners’ San Francisco office has watched the buzz dissipate. But the agency is hoping to regain momentum (and capitalize on a re-energized Bay Area) by broadening its West Coast offerings.

The shop has opened a branch of its 4-year-old below-the-line arm, LIME Public Relations + Promotions, in San Francisco. The opening comes on the heels of a number of new assignments for LIME, such as Chela Education Financing, a promotional project for Sparks (an alcoholic energy drink) and an event series for BBC America, which is a client of the agency.

The MDC Partners shop is hoping to capitalize on these assignments to procure even more business on the West Coast, according to Claudia Strauss, president of LIME in New York.

“It’s been an amazing four years for LIME,” Strauss said. “And with the opening of our West Coast office, we look forward to continuing to grow our business.”

Communications director Laura Leinweber, a nine-year KB+P veteran who has been based in New York, will move to San Francisco to oversee the new operation, which will only have an initial staff of one or two dedicated employees.

After the dot-com bust, many public-relations firms closed or scaled back dramatically. But as things start to recover, new business has begun to pick up.

“I have noticed an uptick of major proportions,” said Hatti Hamlin, vp of professional development for the Public Relations Society of America’s San Francisco chapter and a 33-year veteran of the PR wars. “I am busier now than I have ever been.”