KB+P Lets Go of Meow Mix Creative

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NEW YORK Kirshenbaum Bond + Partners has dropped Meow Mix from its creative roster, a spokeswoman confirmed, citing “creative differences” as the reason for the split. The shop intends to retain media planning and buying duties, she said.

Sources said the relationship began to sour at the beginning of this year. The agency team grew frustrated when the Secaucus, N.J.-based client rejected a number of ideas and ultimately suggested a model in which spots were conceived of by the MDC Partners shop but produced in-house, sources said.

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