KB+P, Hennessy Call It Quits

NEW YORK Kirshenbaum Bond + Partners and Hennessy have parted after 14 years, the agency said. The client spends about $10 million annually on ads.

A representative of the MDC Partners’ New York-based shop said it had resigned the business, but offered no further comment. The client did not return calls.

It had grown increasingly doubtful that the shop would retain the business after bowing out of the client’s ongoing review last month.

Still competing in the contest, due to conclude this month, are MDC’s Margeotes Fertitta Powell, independent Wieden + Kennedy and WPP Group’s Berlin Cameron United, all New York.

The review began in January and is being managed by New York consultancy Matchworks [Adweek Online, Jan. 26].

Tagged “Never blend in,” a recent KB+P campaign featured longtime recording artists such as Marvin Gaye and Miles Davis and more contemporary ones like Rakim and Eric B. Most recently, KB+P created a television spot for Hennessy that asks the question, “What is character?” The theme line, “Pure character,” was introduced earlier this year as part of the brand’s Hispanic campaign.

A division of LVMH (Louis Vuitton Moet Hennessy), Moet Hennessy USA was formed in February 2005 via the merger of Clicquot, Millennium Import and Schieffelin & Co. Its other brands include Moet Chandon, Dom Perignon, Krug, Veuve Clicquot, and Belvedere and Chopin vodkas.