KB&P to Help Volunteer Service

Kirshenbaum Bond & Partners West here has picked up the account of a company that runs a database of volunteer opportunities nationwide.

The agency won the VolunteerMatch business after a review that included five other Bay Area shops, including Exile on 7th, Eleven and AKQA (formerly Citron Haligman Bedecarré).

KB&P will handle all creative and strategic elements on the account, as well as media planning and buying for TV, online and print.

“Everyone who finds out about VolunteerMatch gets excited about how easy and fun it is to volunteer. It’s a fabulous passion brand and we’re thrilled to be working with them,” agency managing partner and general manager Nigel Carr said of the pro bono account.

VolunteerMatch was founded in 1994 by a group wishing to use advances in communications to help build better communities. It claims to operate the Web’s most extensive database of volunteer opportunities.

According to the agency, the site (www.volunteermatch.org) provides an interface that allows people to connect with 15,000 nonprofit organizations. As many as 28,000 volunteer jobs are listed annually.

“There are 70 million Americans who’d like to be more involved in their community,” said Jay Backstrand, founder of VolunteerMatch. “We believe KBP West’s talent, creativity and passion is just what VolunteerMatch needs to help more of them find a great place to volunteer.”

Since opening, VolunteerMatch has referred more than 400,000 volunteers to jobs in 4,000 U.S. cities.

KB&P’s San Francisco opened in August 1997, and now boasts roughly $130 million in billings. The shop also works with clients including Cisco Systems, Mother’s Cookies, PeopleSoft and Blimpie.

KB&P is independently owned and based in New York.