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Nascent Toy E-Tailer Hits the Market With a $43 Mil. Campaign
LOS ANGELES–Looking to keep pace with rivals such as Toysrus.com and eToys, KBkids.com has broken its first ad campaign, a $43 million effort from Goldberg Moser O’Neill.
One of two 30-second TV spots from the San Francisco shop highlights KBkids.com’s relationship with the 1,300 mall-based K-B Toys stores, highlighting the convenience of returning in person goods that were bought online.
The second shows a mother and son surfing the KBkids.com
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